Clik here to view.
How to Elf Yourself Out of Millions
One might think having the year’s biggest viral marketing hit would be any business’s dream come true. Unfortunately, though, not all Web traffic is equal, and popularity contests don’t pay the bills....
View ArticleClik here to view.
How Guinness Might Have Converted One Million
They say it’s better to be born lucky than rich. Guinness stout definitely has the rich part down (pun intended), but it seems they were a bit short on viral marketing luck this St. Patrick’s Day....
View ArticleJohnny Bunko Sure Knows How to Market a Book
The other week, Holly wrote about using video to build better customer relationships. But what if you have a specific product to sell? Here’s a great example of using video to sell a book online:...
View ArticleClik here to view.
“Green Marketing”? Save Some for the Fishes…
Here’s a great opportunity: The oceans are dying. Seriously, the oceans are in horrible shape, and it’s your fault. You did it, Supply, Demand, Pollution and Overfishing. And if we don’t take ownership...
View ArticleIt’s Not YouTube, It’s Me…
Last year, Geert Desager produced a short film called “The Breakup” for Microsoft that made all of the marketing circles, was presented at conferences of very smart people and applauded widely. My...
View ArticleClik here to view.
3 Things Viral Videos Must Do to Make Money
Dave Young’s post about Microsoft’s “Inspiration, anyone?” video, and your comments, inspired a few thoughts about how to get a proper return on investment with viral videos. Viral videos are, by...
View ArticleClik here to view.
One-shot Videos Miss Target While Campaigns Hit Bull’s-Eye
Viral videos are typically one-off affairs: Numa Numa, The Machine is Us/ing Us, and The Inner Life of a Cell – stand alone videos, one and all. But the only successful viral marketing effort I am...
View ArticleNow THAT’S How You Announce a Contest Winner
We all run contests – you know- giving away cool things, like a free pass to a conference. But how do you announce the contest winner? Brains on Fire came up with a unique, and I would guess viral,...
View ArticleClik here to view.
How To Leverage Economic Woes and Promote Business
I was firsthand witness to a clever promotion recently, so I’ll share in the hopes it inspires you to turn the Economy’s lemons into lemonade. Seattle’s Chow Foods runs six restaurants, and recently...
View ArticleMarketing in the age of the “strategic minimum wage worker”
If you haven’t seen it yet, you’ll want to check out this YouTube video of two (former) Domino’s employees: Click here to view the embedded video. So, do you think that might have some rather profound...
View ArticleClik here to view.
They Did It, Did You?
Too many marketers think that great marketing comes from that “fabulous” idea or from the next shiny new object that captures people’s attention. The truth is, occasionally it does happen. However,...
View ArticleClik here to view.
Timed Sale Websites & The X Factor of Conversion
Recently, I moved to Boston and began the search for the perfect gym. I got recommendations from friends, did some research online, and even visited a few in the area to discuss membership options....
View ArticleClik here to view.
12 Days of Conversions: Day 2- Social Media
You may believe that social media can’t have a real impact on your site’s conversion rate this holiday season. Think again! Social media can be a highly targeted way of increasing valuable holiday...
View ArticleClik here to view.
Backlinking Cheat Sheet
Welcome to our backlinking cheat sheet. This is a list of the industry backlinking strategies- the good, the bad and the optimized! If you like this post make sure to read up on the most effective...
View Article
